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SEO/SEM Specialist

Cairo, Egypt

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Direct Supervisor

  • SEO Specialist

Working with

  • Digital Marketing Account Director
  • Digital Account Director
  • Ads Manager

Key Responsibilities

Strategic

  • Suggest Improvements for process and productivity optimization.
  • Research the latest SEO and digital marketing Trends and Best Practices.
  • Identify Powerful Keywords to drive the most valuable traffic
  • Analyze and improve SEO/SEM Checklist.

Tactical

  • Analyze, Review and Report website SEO/SEM situation.
  • Plan, Develop and Implement SEO/SEM Strategy.
  • Work towards Organic search optimization and Roi maximization.
  • Regularly perform thorough powerful Keywords Research.
  • Identify key SEO/SEM KPI’S.
  • Monitor redirects, click rate, bounce rate, and Other KPI’s.
  • Prepare and present Report regularly.
  • Identify our website visitor/buyer Persona to be better target identified audiences.
  • Identify problems and deficiency and implement Solution in a timely manner.
  • Work with web developer and marketing team to properly implement Seo/Sem best practices.
  • Write powerful Calls-To-Action to convert visitors.
  • Work with Copywriters and editorial team to effectively generate SEO Content for blogs, websites and social media accounts.
  • Track, Report, and Analyze websites analytics and PPC initiatives and campaigns.

Other

  • Periodical Report Management submission.
  • Support in all other duties delegated by the direct supervisor.
  • Facilitate opportunities to collaborate with other EDESIGN entities and strategic partners.

Qualifications & Experience

  • Bachelor’s degree (preferred) or equivalent level of relevant experience in fields related to EDESIGN
  • Fluent in Arabic and English (written and verbal)
  • At least 6 years of relevant experience
  • Rich understanding of Keywords Tool
  • Ability to work in team-oriented environments and also individually
  • Comfortable with face to face clients meeting
  • Proficient in Microsoft Office
  • Proven SEO experience
  • In depth experience with website analytics, SEO, SEM, other related tools (e.g, Google Analytics)
  • Working knowledge of HTML, CSS, and JavaScript development.

Personal Characteristics

  • Innovative
  • Upbeat attitude
  • Works for an impact (results-oriented)
  • Communicates often, fearlessly and honestly
  • Honest and humble
  • High degree of emotional intelligence and empathy
  • Entrepreneurial mindset
  • Team player
  • Eager to learn and try new things.