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SEO/SEM Specialist

Cairo, Egypt

To assist in exceeding client expectation on website organic ranking through the development, implementation and management of all Search Engine and content on all major search networks.


Direct Supervisor

  • SEO Specialist

Working with

  • Digital Marketing Account Director
  • Digital Account Director
  • Ads Manager

Key Responsibilities


  • Suggest Improvements for process and productivity optimization.
  • Research the latest SEO and digital marketing Trends and Best Practices.
  • Identify Powerful Keywords to drive the most valuable traffic
  • Analyze and improve SEO/SEM Checklist.


  • Analyze, Review and Report website SEO/SEM situation.
  • Plan, Develop and Implement SEO/SEM Strategy.
  • Work towards Organic search optimization and Roi maximization.
  • Regularly perform thorough powerful Keywords Research.
  • Identify key SEO/SEM KPI’S.
  • Monitor redirects, click rate, bounce rate, and Other KPI’s.
  • Prepare and present Report regularly.
  • Identify our website visitor/buyer Persona to be better target identified audiences.
  • Identify problems and deficiency and implement Solution in a timely manner.
  • Work with web developer and marketing team to properly implement Seo/Sem best practices.
  • Write powerful Calls-To-Action to convert visitors.
  • Work with Copywriters and editorial team to effectively generate SEO Content for blogs, websites and social media accounts.
  • Track, Report, and Analyze websites analytics and PPC initiatives and campaigns.


  • Periodical Report Management submission.
  • Support in all other duties delegated by the direct supervisor.
  • Facilitate opportunities to collaborate with other EDESIGN entities and strategic partners.

Qualifications & Experience

  • Bachelor’s degree (preferred) or equivalent level of relevant experience in fields related to EDESIGN
  • Fluent in Arabic and English (written and verbal)
  • At least 6 years of relevant experience
  • Rich understanding of Keywords Tool
  • Ability to work in team-oriented environments and also individually
  • Comfortable with face to face clients meeting
  • Proficient in Microsoft Office
  • Proven SEO experience
  • In depth experience with website analytics, SEO, SEM, other related tools (e.g, Google Analytics)
  • Working knowledge of HTML, CSS, and JavaScript development.

Personal Characteristics

  • Innovative
  • Upbeat attitude
  • Works for an impact (results-oriented)
  • Communicates often, fearlessly and honestly
  • Honest and humble
  • High degree of emotional intelligence and empathy
  • Entrepreneurial mindset
  • Team player
  • Eager to learn and try new things.