Key Car Rental was founded in 1982, its first branch opening in Jeddah. Today, it has over 50 branches in KSA and is one of the leading car rentals companies in the country, offering all kinds of vehicles from compacts to SUVs and luxury saloons.
The company was looking for an online solution to cover the complete car rental process, all without the need for interaction with an agent. They asked us to take their offering to the next level.
We were able to deliver a comprehensive solution via a new website and dynamic booking engine, encompassing selecting a vehicle, booking and insurance, plus options such as extra drivers, payment and confirmation. The new website is promoted by social media and special online offers to drive increased online bookings, delivered by eDesign.
In addition, we created a new mobile app that’s fully integrated with the booking engine, which is in turn fully integrated with their internal system. We have also fully customised their back-end processes for efficient management and lower costs.
Our next step will be to arrange vehicle pick up without the need for visiting an outlet or even talking to an agent. This will allow Key to start closing offices to reduce costs. We are also aiming to help Key become the first car rental agency in Saudi Arabia to deliver cars direct to customers’ offices, homes or other pick-up locations. Then all they will have to do is sign for it and drive away.
The new solution represents the first full e-commerce car rental website in Saudi Arabia. For the customer, it means faster, more efficient booking and pick-up. For our client, it represents big cost savings and other efficiencies – and a major step towards capturing even greater market share.
The solution’s return on investment within six months was 150%