Al Ammari has been operating since the 1970s, offering the best quality and variety of fabrics and textiles in the market. However, they have only one retail outlet. This means establishing a strong online presence has been vital to their expansion.
eDesign has worked with Al Ammari since 2011. Starting with their first-ever website, we have helped them build their brand online in a wide variety of ways.
These include creating a new ecommerce website in 2017, complete with professional photography and comprehensive product information, giving customers the confidence to buy direct. Online advertising supports the website and highlights special offers. We have also united different technologies and media to maximise brand performance – for example, each product now has an SKU (Stock Keeping Unit) allocation to simplify stock control, as a first step towards full integration. We also use social media campaigns to drive traffic and build loyalty via giveaways, marking key events and creating content that both informs and entertains “edutainment”.Assisting here is a friendly virtual spokesperson we created called Sarah, who humanizes the brand in a fun way.
The website has been a big success, attracting customers from across Saudi Arabia and around the Arab world, even before full e-commerce features went live. On social media, the numbers of followers/fans, impressions and overall engagement levels have continued to grow.
We continue to enjoy a strong relationship with the client, and their sales have gone from strength to strength. Online participation grows with each new campaign launch, while the brand is now widely recognized across and beyond Saudi Arabia.
“The secret to success is devotion, and this is that we have witnessed from eDesign’s work."