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Online Advertising Manager

Cairo, Egypt

eDesign is seeking a skilled Online Advertising Manager to drive growth and activations via digital paid media. In this role you would manage the strategy, execution and analysis of paid media programmers.

Our Online Advertising Manager will be charged with planning paid media strategy, and all budgeting and forecasting. You should have good knowledge of programmatic buying, bidding strategy, bid optimization, and media planning. Ad operations, targeting tactics, and building audience profiles are also major aspects of this role.

The ideal candidate will be comfortable with the intricacies of programmatic buying tools and have the ability to measure campaign performance and implement ways of improving it. We seek a persuasive self-starter who will make a big impact on our clients’ digital reach and conversions, with a small, entrepreneurial, high-performing team.

Key Duties

  • Create multi-channel media plans, leveraging media research tools and resources to aid in plan development and buy recommendations that deliver on established KPIs.
  • Develop targeting and audience tactics using 1st, 2nd and 3rd party data. Develop and own audience segmentation recommendations.
  • Provide points of view on media opportunities, conduct competitive analysis and analyse media alternatives to recommend the best allocation of the working media budget.
  • Facilitate the presentation and execution of media plans; manage updates, timelines and cross-departmental issues/questions regarding campaign execution.
  • Daily review of campaign performance and implementation of performance-improvement tactics. Regularly optimise and manage campaigns and ensure campaign pacing and performance have met or are beating KPI goals. Manage campaign budget.
  • Conduct regular performance analysis and communicate optimization recommendations to stakeholders in a clear, cogent fashion.
  • Assist with codifying and sharing best practices across teams.
  • Work closely with other departments (Social Media, Development, and Designing) for planning, campaign optimisation and reporting.

Requirements

  • 4-5 years of experience working in digital media (agency side preferable) with a focus on digital planning, activation, and operations in B2B and B2C sectors.
  • A minimum of three years of hands-on experience booking, managing, and optimising campaigns within leading Demand Side Platforms (DSPs) or other programmatic buying tools, especially DoubleClick.
  • A deep understanding and working proficiency of biddable platforms, especially DBM.
  • Experience with B2B/B2C focused demand generation and understanding of multiple ad attribution models and conversion path is essential.
  • Demonstrated ability to develop digital media plans.
  • Strong mastery of Google Analytics and Google Tag Manager. Experience in ad operations and bid optimisation.
  • Demonstrated ability to develop digital media plans inclusive of: target and geography analysis, budget allocation across search, display, video, social and mobile media channels, scheduling and support levels.

Apply